Email is one-way text messaging over the Internet. In fact, it is technically an instant message, which can be sent and received by a single machine. Email has surpassed postal mail as the popular means of sending messages over the World Wide Web. Currently, email has become the Email1and1 most popular method for communication, with nearly six billion messages being sent each day. Email is becoming an important and ubiquitous means of communication worldwide.
Email is a way of transacting information between individuals using personal computer devices that are connected to the Internet. Email first entered limited usage sometime in the early 1960s, when users were only allowed to send messages to other email addresses of the same computer they were using at the time. Later, some systems even supported a sort of instant messaging, whereby sender and recipient had to both be online at the same time. In the mid-1990s, the advent of HTML email technology provided individuals and organizations with the ability to create interactive, customizable and even conversational email messages. With the progress of newer email software and technologies, the capabilities of email have become almost infinite.
One can categorize email as between transactional and non-transactional in nature. Non-transactional emails are those that simply provide general information or tips on a particular topic such as the weather, or general news. These emails may need to be checked by the intended recipient before they are read. A transactional email, on the other hand, is one that is intended to be read, and has an internal link to an external resource that may require further reading or viewing.
The subject line is one of the most important parts of an email message. It is used to identify the email and will often dictate whether or not the email will be opened or deleted. When creating an email marketing strategy, it is important to use appropriate subject lines for different types of messages. For instance, if one is sending out coupons and discounts to employees, it would make more sense to create a discount coupon subject line than one that encourages the recipient to click on a link and join a mailing list. The same could be applied to an email newsletter or company blog. Just ensure that the subject line reflects what the email is about.
An important role that internet protocol address plays in email delivery is as a source of authentication in case of multiple e-mail account users. To solve this problem, most email clients have the facility of setting up multiple user authentication settings. An example of such a setting would be the’aliases’ feature present in popular email client software like Yahoo! Email or Hotmail. The ‘aliases’ feature creates different screen names based on the email address being used. This makes it impossible for a hacker to use the same email address to send out electronic mails to hundreds or thousands of recipients.
In this world where doing things online can be done with just a click of a mouse, automating tasks through web based programs is no exception. One such software, Sendpulse, can help streamline marketing campaigns by enabling marketers to send emails in batches. Batch email marketing allows marketers to set parameters as to how many emails should be sent out at once and at different intervals. It also enables easy management of information as it reduces the chances of duplicate content, improves tracking and statistics and allows for faster and better decision making. With Sendpulse, every marketing campaign is simplified into action.