With viral marketing the principal objective is to increase awareness of a product, service or concept using word-of-mouth behaviours. To put it into context, where spam is based on massive distribution of unsolicited emails, viral emails use popular social networking aspects to achieve their goal of reaching the masses.
The development of a viral email is pretty straightforward. An individual will receive a message that can be of any nature really (something with a humorous tone is almost always effective, but try not to insult), which they then pass on to their friends using the “forward to a friend” or “share on a social network” button, strategically placed in the email campaign Charter mail login . Secondary recipients can clearly see and trust where the email comes from and therefore the chance of it getting opened is greatly increased. They in turn then do the same thing, and so forth.
A viral email is very similar to a real virus, and is in fact where the name comes from, duh. Think about it like this: a virus starts out as a single entity, with the potential to increase exponentially to the point that it dominates. It uses a host and their resources to grow, replicate and double with each interaction. Clever little organisms really, the hard work is done for them, they just have to find the right host to start out with – much like choosing the right recipients for your first viral email campaign.
Recently there have been great examples of hugely successful viral email marketing campaigns. One that you might be familiar with is that of Threshers – the UK off-licence retail chain. They emailed vouchers to staff and suppliers, which were then redistributed by them. This proved so successful that many branches ran out stock when people went to cash in on the deal.