Advantages and Disadvantages to Search Engine Ranking Checkers

Search engine ranking checkers can play a vital role in a company or individual’s efforts to get their website ranked high in the search engine results for their targeted keywords.  These online services and software help to save enormous amounts of time from manually inputting a keyword into a search box and then trying to find your website in the results.  Ranking checkers will do the checking for you and provide you with results so that you can quickly discover where your website ranks for various keywords.

This not only saves you a lot of time but is very vital information to have google scraping .  The search engine ranking checker will help to identify where you rank on multiple keywords, help you monitor your progress and track your trends, and also help you to monitor how your competitors are ranking for those same keywords.  The ranking checkers basically help to make keyword tracking more efficient.  It can help you to know where you should focus your efforts as you begin to climb your way up the search engine results for various keywords.

Another major advantage to search ranking checkers is that they are widely available, including many free versions.  If you need more sophisticated tracking and reporting features there are also paid versions available as well. 

However there are a few disadvantages or potential drawbacks to search ranking checkers to be aware of also.  One potential drawback has to do with the fact that there are multiple variables involved which could give you different results for your keywords.  There are universal and personal as well as local results provided by search engines which can mean that the keyword rankings can differ for different users.

Another potential problem is that at times it may be hard to get results back from the search engines, particularly Google.  Previously Google provided an API that returned search results and ranking data.  However, a few years ago Google discontinued it and substituted it with an AJAX version which is not considered to be as effective.  When an API is not available, the search engine ranking checker must scrape the data somehow which can end up using a lot server resources.

Although there are some drawbacks to search ranking checkers and the results may vary across users or different results, these services and software tools still do provide a very important function, which is to help you and your business track multiple keywords automatically without having to manually input each one and then search and search until you find your website.  It makes your keyword tracking much more effective so that you can target your next steps in your search engine optimization efforts.

Content is the focal point of any online business, it not only provides visitors with good information hopefully, it also lets the search engines know what your site is about. If your content is not relevant to your theme, then the search engines won’t know what your site is all about and wont’ rank you well. So that’s why it is important to know how to write good SEO content.

SEO means “search engine optimization”, and this is vital to any online businesses survival, without good SEO you won’t get ranked well on the search engines, you want to get get on the first page as this is where most people will look when searching for their keyword.

Content is the engine of your website, without the engine you’re not going anywhere, you must write content around your keyword and keywords that you have chosen for your subject and niche. Google knows what it wants so by writing your content with all the keywords Google wants you’re assured of being picked up by the big G.

The content should have the keywords in it that you’re trying to rank for in the search engines, so in your article you should include not only your main keyword you should also include some LSI keywords. LSI stands for (Latent Semantic Index) basically meaning similar keywords for your niche.

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