For 50 plus years you’ve dreamed of being able to leave the daily grind and enjoy a stress free retirement. Unfortunately, if you are like the millions of people whose retirement plans took a nosedive along with the economy then you may be worried about having enough money to take care of your needs in your golden years. In fact, I’ve noticed that quite a few retirees (and soon to be retirees) have started asking what they can do to make money after retirement.
While getting a full time or part time job during retirement is a reality many people are facing, there are other ways to make money after retirement. In fact tech web post , if you play your cards right (meaning start now) you could create a livable level of income that doesn’t require you to put in a lot of effort to maintain. It just depends on your goals for retirement and whether you want to stay active or enjoy your well earned rest.
Millions of websites blanket the internet. Web designers have the unenviable task of making their site stand out amongst the potentially thousands of other sites with similar content. Regardless of purpose, content, or design, the goal of a website is to get visitors to stay: to peruse the pages, read the content, and if offered, purchase goods or services. To do that, a website has to make a good first impression. Just like wearing a suit to an interview, dressing up a website professionally helps it stand out in the crowd. Given the ephemeral nature of the net, you have literally seconds to convince a customer that your site is legitimate. Otherwise, they instantly click back to Google or Yahoo and the search continues. You get the point: appearance counts. So what does your site say? Does it scream bad used car lot or BMW dealer? Corner garage sale or Sotheby’s auction?
Recent research by the Carleton University in Ontario confirms that a professional online image leads to more sales. In the study, researchers discovered the brain makes a judgment on a website in as little as a 20th of a second–much faster than previously thought. As part of the research, the Canadian team showed volunteers websites in quick flashes lasting only 50 milliseconds. The volunteers then had to rate the websites based on their aesthetic appeal. The researchers discovered that these swift conclusions closely correlated with opinions of the same websites that had been made after much longer periods of examination.
The study substantiates a phenomenon known as the “halo” effect. Basically, it means that if people have a positive impression of a website, they’re also likely to believe that quality will be reflected in other areas of the website as well, such as the content or the products and services offered. This cognitive “confirmation bias” is human nature–if people have a gut reaction that something is good, they’re likely to seek confirmation that they’re right and disregard information to the contrary. A professional appearance increases the likelihood that visitors will read your content, make purchases, and come again.
Aesthetics then, at least initially, trump content. It doesn’t matter if your site has comprehensive and authoritative pages if people don’t stay long enough to read it. The University of Ontario Study concludes: “…the strong impact of the visual appeal of the site seemed to draw attention away from usability problems. This suggests that aesthetics or visual appeal, factors may be detected first and that these could influence how users judge subsequent experience…. Hence, even if a website is highly usable and provides very useful information presented in a logical arrangement, this may fail to impress a user whose first impression of the site was negative.”
The Stanford Web Credibility Research Site, hosted by the Stanford Persuasive Tech Lab, lists 10 suggestions for boosting a website’s credibility. The findings are based on 3 years of research involving over 4500 people (www.webcredibility.org/guidelines).
1. Make it easy to verify the accuracy of the information on your site. You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don’t follow these links, you’ve shown confidence in your material.
2. Show that there’s a real organization behind your site. Showing that your web site is for a legitimate organization will boost the site’s credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce.
3. Highlight the expertise in your organization and in the content and services you provide. Do you have experts on your team? Are your contributors or service providers authorities? Be sure to give their credentials. Are you affiliated with a respected organization? Make that clear. Conversely, don’t link to outside sites that are not credible. Your site becomes less credible by association.
4. Show that honest and trustworthy people stand behind your site. The first part of this guideline is to show there are real people behind the site and in the organization. Next, find a way to convey their trustworthiness through images or text. For example, some sites post employee bios that tell about family or hobbies.